Helping good people build good businesses that are
Simple & Efficient
Save yourself from the unnecessary complexity, overwhelm and wasted time and money that keep so many small and micro businesses from thriving
Let’s get out there, get learning and get messy!
Choose
your starting
point
Semi-Custom Starter Brand Identities
(coming soon!)
For those of you who are longing to dip your toes into the ocean of entrepreneurship, and would like to do so with some degree of confidence and order at lower budgets, I’m creating a suite of pre-made starter brand identities that I will customize with your business name and color palette.
Can’t wait to share these with you!
Starter Brand Sprint
$1,300
(+IVA for EU clients)
This all-in-one service is an incredible way to begin your business journey (or jump start when you’re stalling)!
Our comprehensive questionnaire and creative brief results in thoughtfully designed, deeply lovable custom Starter Brand assets like logos, color palette and typography selection.
But brands are built on much more than just visuals. Customers must also read and hear about your business!
And so often beautiful brand identities just sit collecting digital dust because clients don’t know what to say.
So I upgraded the Starter Brand service, which now comes with an actual Mini Messaging Guide that gives you language to use when you talk and write about what you do, so you can finally start your business journey with confidence.
And all this in one day.
Talk about starting with a bang!
Brands designed in a Brand Day
The Level-Up Bundle
If you’ve been learning from experience in the market, have more clarity on your secret sauce and ideal clients, and you’re ready to level-up or pivot, I’ll put my years of brand and marketing strategy experience to work and give you the powerful tools you need for this next stage in your business.
(1) Brand Strategy & Messaging Guide
(2) Brand Identity Design (or styling refresh)
(3) Marketing & Content Strategy
Bundled or a-la-carte, these services provide you with clear, powerful brand foundations and strategic action plans to help you reach the next level in your business journey.
Bundles are custom, but often start at ~$6,000.
(I counted four mixed metaphors there…you?)
(pricing varies)
Level-Up Bundle for Carolyn McCarthy
Design Sprints
$955
(+IVA for EU clients)
Check off design items from your to-do list, in one day!
Also known as VIP Days or Day Rates, get beautiful business collateral and marketing materials to elevate your client experience and strengthen your brand.
Ideas for what we can create on a Design Day:
Client experience: services guides, freebies, onboarding, etc.
Print: thank you cards, business cards, flyers, tags, stickers, merch
Web: sales or landing page, web edits, updates & refresh
Social Media: Instagram, Pinterest, blog graphics & templates
*Special: Web Sprints: Includes the front-end design of a simple, one-page Squarespace website to get you up-and-running immediately! Here are one and two and three examples.
*Special: InstaSprint: Includes creation of graphics, photo selection, copyediting and scheduling Instagram monthly content into a beautiful feed. Get your Instagram content done in one day, leaving you time to do the fun part, engage and enjoy it again.
Brand Consulting & Audits
Starting at $375
(+IVA for EU clients)
Entrepreneurship can get lonely, isolating, confusing, overwhelming.
And when we keep our ideas and challenges spinning alone in our heads, mingling with our fears and limiting beliefs, our brilliant potential quickly devolves into perpetual second-guessing and inaction. But I’ve got you, friend!
I’m here to be your business bestie.
Your on-demand brand & marketing strategy consultant.
I’ll give you the support you need as you launch and grow, so you never again have to feel like you have to do it all alone.
Whether you need monthly check-ins to help you accomplish your marketing goals, quarterly reviews to evaluate initiatives and keep you on track, or something else entirely, you can use me as much or as little as you need to.
I’ll meet you where you are and take you where you want to go.
♥︎ Lovable Starter Brands for the Brave at Heart
♥︎ Lovable Starter Brands for the Brave at Heart
Take chances, make mistakes and GET MESSY!
The immortal words of the iconic Professor Valerie Felicity Frizzle, PhD, (aka Ms Frizzle, of The Magic School Bus fame).
Why am I quoting Ms Frizzle?
Because, my friends, I don’t think we talk enough about how the elusive “clarity” we’re all seeking in our business comes from being IN the market, from testing things out, getting it wrong and iterating on what we learn. Again and again.
After over 16 years in marketing, working with Fortune 500 corporations, national US consumer brands, startups, NGOs, local businesses and soloprenerus, I know that, far from a one-time solution to a lack of clarity or market positioning, branding is an ongoing, iterative and powerful tool for business growth.
As you bravely step into the wild (wild!) world of entrepreneurship, it’s time to accept that we will not be able to fully avoid the discomfort of not knowing, no matter how much we analyze and plan.
But I deeply believe that if we embrace the beauty of the mystery, we can fall in love with this imperfect journey and actually have fun!
Yes, it will be uncomfortable AF.
And it will get messy.
You’re going to need a raincoat…